Pet Bloggers and Influencers: Join the Toe Beans Influencer Partnership Program

Better pet products deserve better stories.

We are a family-owned American pet company based in Northern Virginia. Our story began with our own experiences as pet parents and a desire to find safer, more transparent products for the animals we love.

A Brand Built on Values

Our core values guide every product we develop and every partnership we form:

• Trust through transparent sourcing and honest communication

• Health without compromise

• Education before marketing

• American craftsmanship

• Environmental stewardship

These principles are deeply personal to our co-founder, author, and lifelong pet parent K. Marie Alto. Her experiences, research, and commitment to helping other pet parents make informed choices continue to shape the voice and direction of Toe Beans®.

We look for creators who understand that trust is earned through honesty, accuracy, and consistency—not scripted endorsements.

Why Our Products Have Meaningful Stories to Tell

More than 98% of our products are made in the USA. We choose American manufacturing because it gives us greater visibility into materials, production methods, working relationships, and quality control.

what “Made in the USA” really means for pet products explains why product origins and supply-chain transparency matter so much to us.

We also believe pet parents should not have to rely on vague marketing language. Our commitment to third-party certifications helps substantiate important claims and provides greater transparency about the ingredients and materials used in our products.

Our environmental commitments are equally important. Through our sustainability policy, we work to reduce every pet’s carbon pawprint through responsible materials, smaller production runs, reduced waste, and products designed with their full life cycle in mind.

These commitments give creators something meaningful to share: real materials, documented standards, identifiable origins, and products created to solve genuine pet-care needs.

Discover the Toe Beans® Family of Brands

Every brand in the Toe Beans® family has a distinct purpose while following the same standards for transparency, traceability, safety, and accountability.

Our Toe Beans® collection brings together safer everyday essentials for dogs and cats. Momma Knows Best® focuses on certified-organic consumables and botanicals, including products from our broader USDA Organic pet supplies collection.

EarthCare® represents our commitment to environmentally responsible materials, clean construction, and small-batch craftsmanship. American Artisan® celebrates handcrafted leather goods made by skilled American artisans using carefully selected materials.

Creators can also explore our complete collection of dog and cat products to identify the products that best fit their pets, audience, content, and personal interests.

Before selecting a product to promote, explore honest reviews from fellow pet parents to see how our products fit into the lives of real dogs, cats, and their families.

Give Your Audience Something They Haven’t Already Seen

Toe Beans® products are not Pawmazon, Pewy, Pet-no, or PawSmart products. Because we directly manufacture most of our collection and maintain control over how our brands are distributed, our products are exclusively available from Toe Beans®.

That exclusivity creates a meaningful advantage for our creators. Instead of becoming one more person promoting the same widely available, undifferentiated products already appearing across countless social feeds, you can introduce your audience to distinctive products they may not have encountered before.

Promoting a Toe Beans® product gives you:

• More original content with less competition from identical promotions

• A stronger story built around American manufacturing, responsible sourcing, and documented standards

• Less direct price comparison with commodity products sold by dozens of marketplace sellers

• An opportunity to become a trusted early voice for products unavailable elsewhere

• A closer relationship with the people who develop, manufacture, and stand behind the products you promote

Our limited-production collections are created for informed pet parents seeking exceptional quality, greater transparency, and products made with a clear purpose. That gives creators more to talk about—and gives their audiences a genuine reason to pay attention.

Our decision to remain independent of major marketplaces is intentional. Learn more about why Toe Beans® does not sell on Amazon.

Education Before Marketing

Toe Beans® began as a source of information for pet parents before it became a product company. Education remains central to who we are.

Our Pet Parent Blog explores pet wellness, behavior, nutrition, safety, sustainability, ingredients, materials, and the questions pet parents encounter every day. Creators can also explore content written specifically for dog parents and cat parents.

Our Pet Parent Resource Center complements the blog with practical tools, downloadable resources, and trusted pet-care references.

We want our collaborators to do more than show a product. We want them to help their audiences understand what makes it different, why its materials or ingredients matter, and how to evaluate pet-product claims more confidently.

Why Shopify Collabs?

We chose Shopify Collabs to make partnering with Toe Beans® simple, organized, and transparent. Creators benefit from:

• Personalized affiliate links and discount codes

• Reliable sales and commission tracking

• Streamlined commission payments

• Centralized partnership information

• Less time managing administrative details

What We Offer Our Creators

• Commission on qualifying purchases made through your affiliate link or discount code

• Early notice of new products and collections

• Detailed product information, including access to our Product Anatomy library, to help you explain materials, construction, sourcing, and product differences accurately

• Educational information about our ingredients, materials, sourcing, and certifications

• Creative assets and product information to support accurate content

• Opportunities to develop an ongoing relationship with a growing American pet brand

• Direct support from the people behind Toe Beans®

We will never ask you to follow a generic script or pretend to hold an opinion that is not your own. We want you to communicate in your own voice while accurately representing your experience and any relevant product information.

Who We Hope to Work With

We welcome U.S.-based creators who:

• Are active on Instagram, TikTok or YouTube with at least 2,000 engaged followers, or operate an established blog featuring original pet, wellness, sustainability, or lifestyle content 

  

• Have a primarily U.S.-based audience that aligns with Toe Beans®

• Share our commitment to pet safety, transparency, responsible sourcing, independent certifications, and American-made products

• Publish original, high-quality content consistently

• Have authentic engagement without purchased followers or artificial activity

• Are willing to follow FTC disclosure requirements

• Communicate product features accurately and avoid unsupported product or health claims

We give priority to current Toe Beans® customers who discovered our brand organically, selected our products for their own pets, and have genuine firsthand experience using them.

These creators can offer an honest, balanced, and independent perspective on what they appreciate about a product and why it may be valuable to their audience.

Not Already a Shopify Collabs Creator?

Shopify is no longer accepting open applications from new creators. If you are not currently part of the Shopify Collabs creator ecosystem and are unable to register, you may request a direct invitation from Toe Beans®.

To request an invitation, email our team with the subject line:

Creator’s Request for a Shopify Collabs Invite

Please include:

• Links to your social media accounts or blog

• Your location, audience size, and primary audience demographics

• Why you would like to collaborate with Toe Beans®

• Whether you have purchased any Toe Beans® products

• If so, which products you have used and what you appreciate about them

• Which product you would most like to promote

• Why you believe your audience would value that product

• Why you would be a strong addition to the Toe Beans® creator community

Because our program is designed around genuine product interest and firsthand experience, complimentary samples are not part of our creator application process.

Each request is reviewed individually. Meeting the eligibility criteria does not guarantee an invitation or acceptance into the Toe Beans® Shopify Collabs program.

Real Products. Documented Standards. Authentic Partnerships.

When you introduce your audience to Toe Beans®, you are sharing more than another pet product. You are helping pet parents discover a family-founded brand working to raise expectations for how pet products are sourced, made, certified, and communicated.

If our values reflect your own—and you believe your audience would appreciate learning more about what makes our products different—we would love to hear from you.

Apply to join the Toe Beans® Creator Community today.